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"SAINT LOUIS UNIVERSITY Fans - Billikens Baseball - Create YOUR personal fan ball, we can print your
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The Billiken was a charm doll created by an American art teacher and illustrator, Ms. Florence Pretz of Kansas City, Missouri, who is said to have seen the mysterious figure in a dream. In 1908 she patented the Billiken who was elf-like with pointed ears, a mischievous smile, and a tuft a hair on his pointed head. His arms were short and he was generally sitting with his legs stretched out in front of him. The Billiken was auspiciously named after the newly elected President of the United States, William Howard Taft. (The manufacturer of the dolls, Horsman Dolls, Inc., had earlier enjoyed success with the Teddy bear: a toy named after the previous president, Theodore Roosevelt.) The Billiken was one of the first copyrighted dolls and the first likenesses of the Billiken, banks and statues, were produced in 1909. After a few brief years of popularity, like many other fad toys, the Billiken faded into obscurity. The Billiken should not be confused with baby-like Kewpie figures that debuted in the December 1909 Ladies' Home Journal.

Today, the Billiken is the official mascot of Saint Louis University, a Jesuit University located in Saint Louis, Missouri.

Many current on-line articles about the Billikens are based on an article by anthropologist Dorothy Jean Ray that first appeared in Alaska Sportsman in 1960, with an updated version in Alaska Journal in 1973.

The Billiken sprang from the height of the "Mind-Cure" craze in the United States at the start of the Twentieth Century. It represented the "no worry" ideal, and was a huge hit. Variations appeared, such as the "Teddy-Billiken Doll" and the Billycan/Billycant pair (to drive petty problems away). The Billiken helped touch off the doll craze of the era.

Billiken statue on the campus of Saint Louis University

In its heyday, the Billiken enjoyed world-wide celebrity. In America he became the athletic mascot of Saint Louis University, because the figure was said to resemble coach John R. Bender. The school's athletic teams remain the Billikens to this day. A statue of the Billiken stands in front of the Cupples House, and a junior version of the Billiken also became the mascot of nearby Saint Louis University High School.

In Japan the Billiken was elevated to almost god-like status and became so popular that he was considered to be another god of luck in addition to the traditional seven Japanese gods of luck.

Billiken in Alaska
In 1909, the Billiken began its appearance in souvenir shops of Alaska. In Nome, Alaska, an Eskimo carver by the name Angokwazhuk copied a billiken figurine in ivory brought to him by a merchant. Since that first appearance in Alaska, some Eskimo carvers began to include the billiken in the collection of figurines they create.

Billiken goes to Japan
Throughout Japan representations of the Billiken were enshrined. Pre-World War II statues of the Billiken can be found in Kobe city's Chinju Inari and Matsuo Inari shrines. Both of these statues were removed from display for many years at the onset of the war when foreign deities fell out of favor.

The most famous representation of the Billiken was in an amusement park, Lunar Park, in the Shinsekai district of Osaka, Japan. In 1912, he was enshrined in the park as a symbol of Americana and there was revered as "The God of Things As They Ought to Be". Popular Billiken souvenirs in the park included dolls and manju (sweet buns filled with red paste). When the park closed in 1923, the wooden statue of the Billiken went missing.

Wooden statue of the Billiken enshrined in Tsutenkaku Tower

A replica of the statue was placed in the second-generation Tsutenkaku Tower in 1980. Presently he resides on the fifth floor observation deck and has become closely associated with the tower. Each year thousands of visitors place a coin in his donation box and rub the soles of his well-worn feet to make their wishes come true.

The statue was a permanent fixture in the tower until September 2005 when it made its first departure and was taken, as an ambassador of sorts, to Shibuya's Tokyu department store in Tokyo as a part of a fair to promote Naniwa (traditional Osaka) culture. As a part of the cultural exchange, a replica of the statue of Shibuya's most famous dog, Hachikō, was sent to Osaka.

The Billiken was a star in Sakamoto Junji's 1996 comedy Billiken in which the statue is restored to the Tsutenkaku in an effort to revive the popularity of the tower and save Shinsekai. However, the Billiken was not mentioned in the 1991 Ranma ½ movie dealing with the 7 Lucky Gods, Chûgoku Nekonron daikessen! Okite yaburi no gekitô hen